OMO

Dirt Is Good!

We have an inimitable philosophy for a leading laundry brand; Dirt Is Good, we are the only brand to show that getting dirty is a positive experience for all. We also realise that now more than ever the world needs people to stand up and take positive action, this is why our purpose is to power up people to take action on the issues that matter to them, no matter how dirty they get. Because we know that taking action and getting dirty has a positive impact on people’s wellbeing, their communities and the planet.

Tough on stains, kinder to our planet

Unilever’s largest detergent brand, OMO (also known as Persil, Skip, Surf Excel depending on where you live) believes taking action, alongside others, has a positive impact on young people’s wellbeing, their communities, and the planet. We believe that all young people should feel supported and empowered to roll up their sleeves and take action on what matters to them, no matter how messy.

That’s why we have set up the Dirt Is Good Project, which aims to help ten million young people take positive action for a better world where they can lead healthier, happier lives.