Axe

Axe is also known as:
Lynx – United Kingdom, Australia, China

When you smell good, good things happen. You’re a little more confident and life opens up a world of possibilities. Axe believes that attraction is for everyone and between anyone. It doesn’t matter your race, your sexuality, or your pronouns. If you’re into it and they’re into it, we’re into it. That’s The New AXE Effect.

Axe designs awesome fragrances so you can smell irresistible. All day. All over.

Creating relevant and unexpected fragrances that often rewrite the rules of traditional masculine scents – by putting a modern twist on classic structures and notes. We know our sandalwood from our cedarwood, and we’re proud to be fragrance geeks behind the scenes.

But Axe products don’t just smell amazing – they really do the job, with our dual action technology that busts odour and boosts fragrance. They also feel great to use and look great on your shelf or in your bag.